Oliver Bonas

Game, Set, Strawberry: Wimbledon Inspires a Playful New Wave of Summer Style

As Wimbledon returns and British summer reaches peak season, a new fashion motif is stepping onto centre court: the strawberry. 
Green Strawberry Cropped Wide Leg Trousers

Synonymous with the Championships’ iconic strawberries and cream tradition, fruit is now influencing wardrobes beyond the stands. Playful strawberry-inspired prints, textures and accessories are emerging as a trend this summer season. 


While Wimbledon dress codes remain anchored in crisp whites and classic tailoring, fashion is taking a lighter, whimsical approach off court. Strawberries are leading the charge – appearing as embroidery, print and sculptural accessories.  


Retail data reflects the growing appetite for the motif. At Oliver Bonas, searches for ‘strawberry’ have risen by 1,078% year-on-year ahead of Wimbledon, signalling increased consumer interest in fruit-led summer styling.  


Ace Your Wimbledon-Inspired Wardrobe 

As the trend filters into summer collections, strawberry detailing is cropping up across hero pieces.  

Dresses

Nothing says summer quite like strawberry-print midi dresses. Easy, breezy and made for sunshine styling, they pair perfectly with simple sandals or espadrilles.
Red Strawberry V-Neck Puff Sleeve Midi Dress
Strawberry Grid Scallop Edge Midi Dress

Tops

From blouses embroidered with cross-stitch strawberries to knitted vests, tops are leading the way when it comes to playful summer dressing. Wear them as part of a matching set for impact, or mix and match with jeans, shorts or skirts for relaxed, everyday styling.
Green Strawberry V-Neck Tie Front Blouse
Butter Yellow Strawberry Embroidered Short Sleeve Shirt

Bags

Fruit-inspired accessories, including crochet crossbody bags and tote styles, add character while remaining practical for everyday summer essentials.
Red Strawberry Crochet Crossbody Bag
Light Blue Strawberry Cross Stitch Tote Shopper Bag

Jewellery

Strawberry charm earrings and necklaces are a subtle nod to the emerging trend. For extra impact style tennis racket-inspired earrings with your courtside outfit for a fun take on sporty accessorising.
Silvie Gold Strawberry & Faux Pearl Double Row Necklace
Aryna Tennis Racket Silver Stud Earrings

Explore the full collection in store or online at https://www.oliverbonas.com/fashion/wimbledon-outfits. 

   

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pr@oliverbonas.com 



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About Oliver Bonas

Oliver Bonas is an independent British lifestyle brand, designing our own distinctive take on fashion and homeware. We sell online internationally and from 90+ stores across the UK and the Republic of Ireland, operating as an omnichannel business across multiple platforms. We’ve always been excited by fresh thinking and the alchemy of great design and its power to uplift and inspire. Since our first store opened in 1993, our mission has remained constant throughout: to do our bit to make living a joyful experience and give cause for optimism.


It all began with our founder Oliver Tress, the owner of Oliver Bonas. His love of design and exploratory spirit were born out of his upbringing in a creative family living in a variety of diverse countries across America, Asia and Africa. Olly set up the first Oliver Bonas store in London in 1993 and, three decades on, our product teams channel his restless curiosity into distinctive, feel-good fashion and homeware.


Oliver Bonas has progressed from curating others’ designs to developing our own, bringing ideas to life in our in-house creative studios. New products land in store and online every week.


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